November 11, 2011

New7Wonders of Nature It's Controversial ( KOMODO DI KADALIN)

Controversy over the implementation of the competition seven new natural wonders of the world (New7Wonders of Nature) not only happen in Indonesia. Britain's leading daily, The Guardian, in its website, Thursday (10.11.2011), reported, competition for four years to determine the new seven natural wonders of the world's a matter of controversy in some countries after the governments of those countries accuse the organizers, the New7Wonders Foundation, asking for millions of dollars from the participants as a marketing expense. The poll, organized by the New7Wonders Foundation and its institute, the New Open World Corporation, was launched in 2007 after organizing a similar finding new seven wonders of the world that organizers claim has been selected by more than 100 million people.

The poll was the brainchild of Bernard Weber, a Canadian businessman and marketing expert, Switzerland. Weber wanted to create "a legacy of seven symbols (Heritage) and nature to become part of the Global Memory. According to the Guardian, more than 440 natural wonders submitted from 220 countries in 2007 which was then trimmed to just 28 finalists in 2009 by a panel of experts led by Professor Federico Zaragoza, former head of UNESCO. To ensure that the poll was fair for small countries with populations of a few others, then only 10 percent of the vote from countries where the location of (natural) who participated will be counted, 90 percent of the remainder will be obtained from a global voice.

The poll will close promptly at 11:11 GMT (18:11 GMT) on 11 November 2011. New7Wonders Foundation said the award will offer promotional and marketing opportunities for the winners. However, competition has become so controversial due to hidden marketing costs for which a paid organizer for each finalist. After the initial registration fee is only 199 dollars per participant (natural location), each state was then asked to take part in high-level campaign for global marketing including world tour. As a result, the Government of Maldives in May withdrew from the competition after receiving the money demand shock, namely a half million dollars. In August, the Government of Indonesia, who represents the island of Komodo National Park, then followed.
The Indonesian side said, the competition organizers asked for 10 million dollars as a license fee and 47 million dollars more to host the closing ceremonies as well as the announcement of the winner. Todung Mulya Lubis, the lawyer representing Indonesia's Tourism Ministry, said it was considering legal action against the foundation. "We want to give them a lesson that as a foundation that has attracted worldwide attention, they should be fair to the participants of the competition," said Todung as quoted by the Guardian. Although refusing to pay, and the Maldives islands of Komodo National Park was listed as a finalist by the organizers. Gordon Oliver, the former mayor of Cape Town (Table Mountain in Cape Town became one of the participants of the competition), told the Cape Times, "What authority determines an organization's natural wonders as a finalist? It is important that our authorities have the mandate of the organization who established herself as the authority to determine the benefits of natural motifs.

" New7Wonders Foundation has denied that charge very high for its use branding is optional. His spokesman, Eamonn Fitzgerald, said the allegations were unfounded. He also said, "We hope that we can produce a surplus after this campaign, but all the money from the poll used to run a campaign and polling platforms in order to maintain a global competition. We will not disclose how many votes that have been collected. In the last campaign us, there are 100 million votes and the target for this campaign is one billionth of a voice. " Fitzgerald said, there is a fee to use the foundation's branding, but he did not want to disclose the amount of numbers. "The numbers are different every state. As a rule, we do not comment on aspects of the business and commercial, which is standard practice in the business world." British environmental activist, Tony Juniper, said the competition was a good idea in theory. However, when it should be allowed to charge, it's a bad idea. "The idea of ​​a global participatory process to involve millions of people through a list of the seven natural wonders of the world's highest, in my opinion is a good idea. (But) to a state charge for the cost of marketing promotions do not, especially if it's developing countries." Source : Kompas

2 comments:

2peeeps said...

happy reading take care keep posting

4 U Know said...

@2peeps thanks 4 your comment :) come back anytime :P

 
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